Ecotourism focuses on enjoying travelling and tourism without leaving a negative footprint on the visiting area and when possible, contributing to the enhancement of natural systems through tourism. Due to the constantly increasing environmental disasters, ecotourism is one of the fastest growing industries in the world today.
In this context, the current project aims at reinforcing the priority already set by the EU regarding the promotion of rural and eco-friendly tourism, by equipping the hospitality professionals in rural areas with a mapping tool and an Eco-guide.
The interactive mapping tool will exhibit ecotourism options in various rural European areas and accommodation units that are located nearby.
Moreover, an Eco-guide with detailed instructions will be created regarding how to register a hotel in the mapping tool and the ways to combine accommodation with eco-friendly activities.
HERE4you’s interactive mapping tool and Eco-Guide is an innovative idea that is introduced to the hospitality industry for the first time.
HERE4you operates on a strategy that grows around three unique pillars:
- promoting tourism in rural areas
- combining accommodation with eco-friendly activities
- giving hotel owners the know-how to use and keep updating this map